First Year

Creative thinking/Applied imagination supported by contextual studies forms the foundation of all projects undertaken throughout the 3 years.

The course begins with a program of ideas/concept generation projects, specific advertising briefs are introduced towards the end of semester one.

In semester two projects are expanded to include typography, layout and Mac skills.

Second Year

By now you understand that ‘the idea’ is king, now the emphasis shifts to developing the sound advertising strategies that are the foundation for those ideas.

Copywriting and graphic design for advertising forms a significant part of the teaching.

You will also have the opportunity to acquire photographic, video and sound editing skills.

Though not compulsory, students are expected to pair up into creative teams, students are also encouraged to enter external advertising competitions.

Third Year

In semester one students follow an intensive TV and Radio production writing module.

Alongside this students will choose from a selection of external, live and competition briefs. Following the mantra ‘create with a pen, craft on a mac’, you will produce a professional and highly finished portfolio of advertising concepts ready for both entry into industry and your final assessment.

At the end of the year you will display your work at the Final Year Degree Show and D&AD New Blood in London.