First Year
 
Creative thinking supported by contextual studies forms the foundation of all projects undertaken throughout the 3 years.
The course begins with a program of ideas generation projects, specific advertising briefs are introduced towards the end of semester one.
In semester two projects are expanded to include typography, layout and Mac skills.
 
Second Year
 
Building on the foundations of year one the emphasis shifts to the development of sound advertising campaign strategies.
Copywriting and graphic design for advertising forms a significant part of the teaching.
You will also have the opportunity to acquire photographic, video and sound editing skills.
Though not compulsory, students are expected to pair up into creative teams, students are also encouraged to enter external advertising competitions.
 
Third Year
 
In semester one students follow an intensive TV and Radio production writing module.
Alongside this students will choose from a selection of external, live and competition briefs to produce a professional and highly finished portfolio of work ready for both industry and final assessment.
At the end of the year you will display your work at the Final Year Degree Show and D&AD New Blood in London.